Thriving businesses know the golden rule: It costs more to acquire a new customer than it does to keep the one you already have. This is why it is so important to nurture loyalty, and not just pursue the next first sale.
Another hard lesson for companies is that, despite every best effort, a small percentage of loyal customers will disengage at some point in time.
That’s where the magic of gamification comes in.
Below, we’ll discuss why customers disengage....