An educational series on the EU's soon-to-be-implemented General Data Protection Regulation (GDPR)GDPR will govern more than just permission to communicate with EU consumers. It will also influence how companies use data collected from EU citizens and limit their ability to use personal data for multi-channel marketing.Simply put, GDPR requires companies to clearly identify the "specific use" a piece of information will serve. While the exact definitions around specific use are still gray....