People seem to be obsessed with executive tenure.
Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from the top 100 advertised brands. This is a significant improvement from five years ago, when studies showed that the average CMO tenure was anywhere from just 18 to 26 months. While the latest Spencer Stuart report is good news for CMOs in general, it is also a reminder that it’s important to understand the....