It’s fascinating to watch reaction and adoption as new tactical technologies for corporate marketers burst onto the awareness scene. Marketers have been notoriously enamored by the latest shiny object and today’s marketers are no exception. But with so many options coming at them so fast, marketers need to be careful to pause and also examine the established and proven technologies as they ooh and ah at latest tactical tools.
Gartner’s Hype Cycle for....