Most consumers (nine in ten*) have heard of the smart home, but what of the smart hotel? Whereas the smart home has so far been a manufacturer-led evolution, leading to slow take up by consumers, there is an opportunity for the smart hotel to be a consumer-led revolution and to excel. Smart products and services are all about making life and activities easier, less taxing and even more pleasurable – all things that travelers will value. But it isn’t quite that simple. For the smartness of....