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A Story of Change   Freson Bros. is a beloved, Alberta-based grocer serving the community for  over 60 years. In that time, the grocery industry has transformed: changing customer preferences and a proliferation of choice have made the where, when and how of shopping for food a moving target.  Read about how Clutch helped the chain adapt to elevated consumer expectations, implementing a modern approach to customer loyalty that has increased their market share, driving up the average....