Brian Steinberg
Senior TV Editor@bristei
Are clips of TV sitcoms and dramas passed around digitally as valuable to advertisers as the shows themselves? Fox and American Express are voting in the affirmative.
In a new pact that may be the first to attach a sponsor to clips of scripted broadcast-network TV programs distributed on Twitter, the financial-services company will run pre-roll ads before clips of Fox shows like: ”Glee,” “Bones,” “The Mindy....