Most of us don’t think that hard about the relationships we have with our insurance provider. It’s one of those necessarily evils that we deal with, but don’t dwell on – at least until we come to make a claim. But while we might not think about our insurers that much, it’s clear that many of the best insurance businesses in the US are thinking deeply about their clients.
The reason I can say this is that last week representatives of around 20 leading....