Who would have guessed that the human tongue would become an internet sensation?
The marketers at Orabrush had a clue. They make a strange device designed to clean your tongue. The weirdness of the concept, combined with the untapped urge people seem to have to stick their tongues out for the camera, has led to more than 100 homemade videos with over 40 million views on YouTube.
More important, it led Orabrush on a wild ride from an unknown, garage-based business to a supplier of retailing....