By Anny Woo, Director, Product Innovation, Mobile
I had the pleasure of attending the MMA Forum in New York last week. Speakers from brands like Pandora, Coca-Cola, Gap, American Express, and NHL, as well as the mobile carriers, were there to discuss their experiences with mobile. Here are my key takeaways:
· Mobile devices provide a solution to consumers’ pain points. As marketers, we must facilitate how a consumer interacts with our content, from mobile commerce to display....