How do your customers derive value? Let’s put it a simpler way; do your customers get what they need from you?
This sounds like a simple question, but it makes a huge assumption; that you actually know what customers need from you. Perhaps you do, but perhaps you’ve based your answer on what you believe they want. What Forrester refer to as a “flawed proxy”. And no one wants one of them.
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In this report, Forrester’s analysts lay out clear strategies....