It’s always nice to be with 100,000 close friends at a mega-event like Mobile World Congress 2015 in Barcelona. With a career’s worth of trade shows under my belt, I’m still in awe of their size and scale – attendees literally need days just to make it through the building.
Here’s my big takeaway: mobile is no longer just about apps. It is about enabling a single, cohesive value chain that begins and ends with empathy for the individual user on the device of....