We need a social strategy! No a digital strategy! Wait, what about mobile? Email isn’t dead, is it?
These are just a few of the comments I hear flying around all too frequently in meetings and executive workshops lately. Adopting a digital strategy is nothing short of daunting. It requires a lot of planning and there are many considerations to keep in mind. If you're in the majority of marketers today that are thinking about how to go digital more effectively, here are....