The a-ha moment. Epiphany. Insight. What’s the secret sauce? Is there a secret sauce? Here’s what I think. Meaningful insight is not generally found by accident, or without systematic tracking in place.
As the Analytics Manager for Bunchball, I get to work with a wide range of clientele, with disparate goals and analytics capabilities on both ends of the spectrum. What’s great is that by applying the Bunchball analytics methodology, clients are able to produce....