It’s a very commonly asked question: when it comes to digital marketing, what are the best performance factors to measure and analyze? More specifically, what are the key performance indicators (KPIs) an email marketer should put the most stock in?
The truth is, there’s no all-encompassing answer, since the answer depends on your business objectives. What goals have you set for your business? What trends can affect those goals? Generic KPIs may not fit your....