Which stores do a great job of creating loyalty? How do engagement and experience play into that? These are questions I found myself asking as I went on a hastily planned shopping experience to the local upscale mall.
We at Loyalty 360 believe the idea of loyalty is changing. We speak of the “bigger picture” of loyalty that includes not only the point and transactional-based elements of a loyalty program, but also the engagement and experience side. The engagement and....