Scouring through the daily newsfeeds, it’s hard to miss the titles that include “loyalty.” That topic, after all, is what we focus on at Kobie, day in, day out. What struck me about the following three
articles is they all raise interesting questions about loyalty but each from a different angle.
1. “Fickle About Loyalty” in DMNews looks at some of the assumptions in loyalty – is loyalty different from habit, for example, and is loyalty about pricing or emotion?
2. “What....