As we all know, marketing today is moving fast (although everyone was saying that in 2005, and will be in 2025!) Currently, one of the “accelerators” is that of digital marketing, with real time event driven campaigns being one of the latest mantras.
For example when a customer puts something in a basket, maybe you want to offer them some additional products, or if they pass through a geo fence, or near an iBeacon, maybe you want to offer something that is nearby, in stock, at....