Enterprise #Gamification - The Gen Y Factor: Yesterday we released our latest white paper, “Enterprise Gamification - The Gen Y Factor”. It discusses the characteristics from games that are important for businesses to understand - particularly for Gen Y, but applicable to everyone, and then walks through 3 case studies including Microsoft’s Ribbon Hero 2, SAP’s Community Network, and Nitro for Salesforce.
The emergence of Generation Y as a demographic force is driving dramatic change in....