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A cross-functional team from SoundBite is heading to Dallas this weekend to present the kick-off workshop “Proactive Customer Experience Management Throughout the Lifecycle” at Loyalty 360’s second annual Engagement & Experience Expo 2012, October 28-30. I recently sat down with Mark Johnson at Loyalty 360 for a Meet the Speaker interview to discuss the event and challenges facing brands today. Below is an excerpt from our conversation. Click here to read the full....

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