Email open rates continue to rise with business as usual (BAU) emails reporting open rates of 35.6% in Q2 2016, higher than any other quarter in a two-year period (Q2 2014 – Q2 2016), according to Epsilon’s Q2 2016 North America Email Trends and Benchmarks results.
“Marketers are laser-focused on measuring and optimizing programs and tactics to drive business growth and email marketing remains one of the most effective channels for marketers to reach their customers,” shared Judy....