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In an earlier article, we shared the strategy behind our Technician Profile Email. It’s simple communication like this that creates a “wow” customer experience. Recently, even a non-customer, Eric, was so impressed that he sent us this feedback: “I just saw one of your commercials and felt compelled to write. I must say that your idea of emailing a picture of the technician to your customer prior to their arrival is nothing short of BRILLIANT! I really think it&....