Have you ever heard the phrase “easy does it”? Growing up, I heard that a lot. What can I say? I was kind of a squirrelly kid. The same concept applies to your digital marketing and brand advocacy strategy. It needs to be easy to share your brand’s content across social networks, easy to use your brand’s digital channels and easy to trust your brand’s message. If it isn’t easy to take action, it greatly reduces the likelihood that action will be taken....