I don’t think of myself as a database marketer or even a loyalty marketer. I am a relationship marketer. I thrive on the human aspect of making a connection between a brand and a consumer. And we know that some humans are better at making that first impression and growing a relationship than others… and some brands need to go back to the fundamentals.
A couple weeks ago Mom calls me as a reminder to vote for her organization, the DCSPCA, so they could win a Toyota. Of course I....