A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn't getting personalization right. And nearly 50% give their company's personalization efforts a "C" grade or below.So how do CMOs raise the bar?To develop an effective personalization strategy, CMOs need to start with a solid foundation of traditional customer data. But that is not enough. The....