App developers work in an exciting field that is currently undergoing remarkable growth. That growth, however, isn’t guaranteed for each individual company. A better understanding of your app’s user demographics can help you target your audience with activities and communications that will keep them loyal to your brand.
1. Moms Have Become Mobile Addicts
Mobile addicts, people who use apps at least 60 times per day, are a key demographic for companies. Between 2013 and 2014....