Whether you’re shopping in-store or online, there’s a question that’s almost ubiquitous during the checkout experience: “Would you like to sign up for our rewards program?” Nearly every retailer is offering rewards these days, and you might find yourself wondering about the benefits of loyalty programs for your business—and whether they outweigh the cost of giving customers an endless stream of discounts and special offers.
We’re here to argue in favor of customer rewards. A thoughtfully....