If your friends jumped off a bridge, would you? What if it was your coworkers and it was into a frozen lake? Peer pressure, I learned, never really goes away.
When I first started at IWCO Direct in the summer, I was told about the Polar Bear Plunge. It’s an event where people form teams, raise money, then jump into a frozen lake sometime between January and March, when Minnesota is at its most punishing. I laughed and said ‘sure!’ when they asked if I would join the IWCO Direct team. I didn....