Direct Mail with Credit Data is Expensive, Invitation to Apply is not as targeted, Or is it?
Are you mailing ITA for your credit product(s) to avoid the high prices and hassles of credit data or the FCRA compliance issues? How are you locating the best prospects?
Summarized Credit may be your answer to targeting without the use of individual credit. You may be asking, ‘what is summarized credit?’ It is individual level credit data that has been summarized at the zip4 level. While not as....