We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where our mouth is. We used direct mail as the main driver of a focused recruitment effort and saw very positive results. Here’s a brief case study on our efforts:
Background
Our....