That tale about Peter Parker being bitten by a radioactive spider seems a bit too far-fetched, don’t you think? Of course, going to bed with flu symptoms and waking up with super powers is pretty appealing though, isn’t it? Chris, the guy who sits beside me at 360 (and created the illustrations for this post) is really into his comic books. We were riffing a bit on how digitizing channel and consumer incentives effectively gives a brand super powers....