Bad gamification works.I hate admitting that. I do digital strategy for a living. I’m a champion of the critical importance of great experience design.But it’s true. Bad gamification works. At least, to a point. Going Over the Engagement CliffThe problem with bad – or rather, poorly designed – gamification is that the behavior it drives is never sustainable. Yes, you will almost certainly see a spike in engagement with even the most rudimentary application of points, badges and....