As is true of most analytic types, I've grown tired of the hype and hub-bub surrounding Big Data, but I love having lot's of data to analyze. So, I am accepting of the furor for the fact that it gets companies to pay attention to all the data they have that is not being analyzed and used for insight creation. And that brings me to my main point in this post: Big Data is a topic of conversation ONLY because of the desire to analyze and extract insight from data that was previously....