Assuming the International Space Station isn’t your home and Mars a world you’ve only “visited” via rover, chances are you’ve witnessed a rapid proliferation in the growth and expansion of loyalty programs. Almost every in-person transaction today, it seems, is completed with that question, “are you a member of our [insert name of company] rewards program?”
And it’s equally likely that many of those programs were delivered through a traditional plastic loyalty card – the kind that fits....