We’ve been testing new concepts for years. The magic score to move forward in the new product development process is a 40% top 2 box score to purchase intent on a 5 point scale. How do I know if 40% is still a good benchmark? Are there any other measures that might be useful in predicting success?
-Normatively Challenged
Dear Norm,
I have some good news—you may have a big data mining challenge. Situations like yours are why I always ask our clients two....