When Adidas was originally founded in SW Germany in 1949, the distance between the company and the customer was effectively null. Every single transaction in store was a personalized interaction and customer feedback was organically processed back into the brand’s products. It was clear from the earliest days that Adidas’ loyal customers were the heart of the business. Fast forward 66 years and Adidas is a multi-billion dollar global brand. And yet they still manage to deliver....