Although the amount of data collected is increasing every day, the amount of information contained in the data is very little (Fig. 1), and usually a human is required in the loop to ask the right questions and perform data science [1,2]. At Bunchball, we have the biggest gamification data warehouse containing "actions taken,""missions completed,""leaderboards viewed", and more – all taken from hundreds of our clients. At Bunchball Labs, we use this vast amount of data to get meaningful....