Last week CMB hosted Chris Frank and Paul Magnone, authors of Drinking from the Fire Hose, at our Boston office and invited our local clients to join us. Chris, Vice President at American Express responsible for advertising, brand, and business-to-business research, and is a long-time CMB client. Paul added the internal client perspective to the discussion, having been a consumer of research at IBM for 21 years and now heading business development and alliances at Openet. As the book’s....