We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive modeling, have been hot topics at the show. So have the resurgence of direct mail in certain verticals and the importance of multichannel....