Tom Benton is CEO of the Data & Marketing Association (DMA). Since becoming CEO in 2014, Benton has led a three-year transformation and rebranding of the organization (formerly the Direct Marketing Association), with an organizational and resource alignment focused on advocacy, innovation, education, and connections.The rebranding comes on the eve of DMA's 100th anniversary.With an extensive career across a variety of data-driven marketing environments, including time as SVP of marketing....