There is a great opportunity for marketers coming up at DMA2011 to learn about how customer analytics help marketing fulfill its mandate as a driver of profitable revenue growth. SAS will present a DMA2011 Preconference Intensive Session on Saturday, October 1 and Sunday, October 2, titled Customer Intelligence & Analytics. There will be four parts that emphasize practical content and customer case-studes that illustrate key points.
Part I: The World of Marketing Is Changing. Are You....