No one is closer to a customer’s path to purchase than the data-driven CMO. And that, in turn, has set the chief marketer on the path to the CEO’s office.
It would be hard to find an industry that has not felt the disruption of digital. Consumers and business customers alike expect more immediate, relevant and personalized experiences. As gatekeepers to the consumer data that fuels strategic insights, CMOs, in essence, serve as their voice.
Evolving With the Marketplace
In a recent poll, 35....