Customers expect more from us today than ever before. In some ways they expect magic. Fueled in part by experiences we all enjoy as consumers, the expectations of companies in the business-to-business world continue to grow with respect to the experience we all offer to our customers. One such expectation is proactivity. Customers increasingly expect companies to act before they are prompted by the customers. Take care of issues before customers tell us they exist? Seems like a tall order....