Fashion. It’s a passion, it’s an addiction – and it’s a $1.3 trillion global industry. And the share of online spending on fashion is now outpacing overall digital sales.
To make a dent in this highly competitive and noisy industry, it can be tempting to blast your customers and audiences constantly with sales and discounts in an attempt to lure them away from the other guys.
But slow down a minute. Racing your competitors on price, and price only, is racing them to the bottom. Fashion....