Construct the Building Blocks to Inspire Program Loyalty – Part Three

Now that we’ve built a sturdy foundation for a successful loyalty program by establishing emotional drivers and motivating your audience by putting the first two building blocks into place, its time to add the third and most comprehensive building block by demonstrating relevant differentiation. Set your program apart with a competitive edge by demonstrating relevant differentiation. According to COLLOQUOY’S Census Talk white paper, “In 2011 the average consumer was a....