So you’re thinking about undergoing a brand revamp – refreshing your image, your look, your voice and targeting an attractive new customer segment you aren’t resonating with currently – with the intention of increasing sales. It sounds great in theory, but if done incorrectly it can have the opposite effect. Before you begin down the long, arduous and expensive journey of rebranding, consider these five tips first.
Understand your current customers: Most of the time companies go through a....