If you are responsible for gathering and using data to improve the customer experience, take a couple minutes to read this HBR blog writen by Tom Davenport titled, "Data is Worthless if You Don't Communicate it."
The essence of the blog is spot on. In his post Davenport writes, "As a manager, it's not your job to crunch the numbers;....but, it is your job to communicate them." When you are surrounded by data, it is easy to get caught up in the numbers. But, as a customer....