Two members of our team were lucky enough to spend last Friday afternoon in the Coca-Cola All Access Lounge at the 2011 Z100 Jingle Ball in the Hammerstein Ballroom, New York City. Lauren and Meredith suited up in coke gear to help consumers enter to win tickets to the coveted event later that evening.
They helped consumers download SCVNGR to their smartphones where they completed challenges to obtain Coke gear and were able to enter for a chance to win tickets.
They also served Coca-Cola....