Choose the Right Internal Team for Your Customer Advisory Board

In his presentation at the CustomerAdvisoryBoard.org 2011 Conference in Boston, Sean Geehan covered the Eight Building Blocks of World-Class Customer Advisory Boards (CABs).  Check out his post on the LinkedIn group for CAB.org (and feel free to join the group if you like - it’s a great source for CAB Program Managers).In his post, he emphasized the importance of getting executive buy-in, sponsorship and support from the leadership team for your CAB program. ....