Retailers for the past several years have seen consumer spending stagnate and while the NRF estimates that retail sales in 2016 will grow 3.1 percent – an improvement over the 10-year average of 2.7 percent– it’s still not predicted to be the blockbuster year that brands have been hoping for. Slow growth coupled with new technologies, changing consumer behavior and what’s important to consumers all means that retail marketing strategies for attracting and retaining customers....